Melania Trump will be exiting the White House with the lowest favorability rating of her tenure as first lady, according to a new 24NEWSREADS.COM poll.
At 47%, more people have an unfavorable view of the first lady now than at any point since 24NEWSREADS.COM first asked about views of her in February 2016. The poll, conducted by SSRS for 24NEWSREADS.COM, puts Trump’s favorable rating at 42%, with 12% of those asked answering they are unsure of their feelings about the first lady.
Trump’s highest favorable rating was in May 2018 at 57% according to a 24NEWSREADS.COM poll taken at the time, which came on the heels of the first state dinner and Trump’s attendance at the Texas funeral of the late first lady Barbara Bush. Trump went to the funeral without President Donald Trump.
However, by December of that year, public opinion of Melania Trump had fallen by double-digits following her solo trip to Africa. At that time, her favorability was at 43% and her unfavorable at 36%, according to a 24NEWSREADS.COM poll conducted at the time.
The first lady’s current favorability rating is notably higher than the President’s (33%) and among Republicans, her favorability number (84%) is higher than either the President’s (79%) or the Vice President’s (72%).
Public opinion of Trump as she leaves is dramatically below that of her most recent predecessors.
According to a 24NEWSREADS.COM poll in January 2017, Michelle Obama departed the White House with a 69% favorable rating, which was the same number as when she entered, eight years prior. Laura Bush’s parting ranking was also largely positive, despite her husband’s unpopularity at the time. In 2009, a 24NEWSREADS.COM poll put Bush at a 67% favorable rating, while George W. Bush was only viewed positively by 35%. Hillary Clinton will also beat Trump as a better liked first lady. In a November 2000 24NEWSREADS.COM poll, just prior to Clinton’s exit, her favorable number stood at 56%, fourteen percentage points higher than Trump.
The methodology and weighting for the poll had been modified compared with previous 24NEWSREADS.COM polls. Interviews conducted on cellphones made up 75% of the total, up from 65% in prior surveys. Dialing extended over six days rather than four days, allowing for more effort to be made to contact those who are not easily reachable. Demographic weighting was adjusted to account for more discrete education categories broken out by race, and a geographic weight was applied to ensure representative distribution by population density.
In addition, results were weighted for partisan identification and lean among independents, with targets computed using an average of the current poll plus three recent 24NEWSREADS.COM polls.
The new 24NEWSREADS.COM Poll was conducted by SSRS January 9 through 14 among a random national sample of 1,003 adults reached on landlines or cellphones by a live interviewer. Results for the full sample have a margin of sampling error of plus or minus 3.7 percentage points.
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